A team’s hashtag on twitter should not be difficult to figure out. A fan of the team should be able to see it used often enough by the official Twitter account of a team that it is obvious that that is the hashtag the team has chosen to use throughout the season. You need something fans can remember, but you also need something that makes sense, and isn’t going to be used by a bunch of random people that have nothing to do with your team. With that said, some teams did well with choosing their hashtags for this season, while others didn’t do so hot. Let’s break it down team by team.
Chicgao Sky is #Skytown
This is a good hashtag, that is unique and localised, and is fairly recognisable as it also contains the team’s name. Thumbs up to Chicago!
Indiana Fever is #GoFever
This is simple, to the point, unique to the team, and easy to remember. This should just be the default Indiana Fever hashtag every year. Thumbs up to Indiana!
Las Vegas Aces are #ALLIN
This is an example of where a team tried to use a hashtag that fits the general idea of the team, but is too broad and used too often elsewhere on Twitter to stand out as unique to the team. I have to hope they come up with something more unique next season. Sorry Aces!
Connecticut Sun is #OrangeInvasion (They also are using #GetSun)
The Sun have done the best job of really promoting this hashtag often and in fun ways, going around town and getting the mascot involved with fans around town, and the fans themselves have caught on and are using the hashtag. The Sun win the award for best job promoting a fun, unique hashtag the fans have embraced!
New York Liberty is #ShowUp
At first glance, this is not a great hashtag, as a few other random people are using it, as would be expected. But the Liberty have got a fun feature that when you use #ShowUp, show and up capitalised, a little Statue of Liberty emoticon gets added to the end. That is a smart move and the Liberty get a thumbs up for using the hashtag often so far this season.
Washington Mystics is #SticsSZN
Washington has embraced the awful yet timely SZN Twitter trend, and they are using it fairly often. It is unique to the team, although a bit confusing if you aren’t already familiar with the team name. All in all a pretty good team hashtag for this season.
Phoenix Mercury is #BeHeard
Another example of a hashtag that at first seems to generic to work, but the Mercury have promoted it enough that the word is out and the team account and fans are using it regularly. It is a good, strong message, so the Mercury get a thumbs up!
Seattle Storm is #WeRepSeattle
Unique, local, and something the team and its fans can rally behind. This is an example of a great hashtag! Thumbs up to the Storm!
Los Angeles Sparks is #GoSparks and #All4LA
Like the Fever’s hashtag the #GoSparks is simple and unique, to the point, while the #All4LA is unique, but unless they promote it really well, won’t quite catch on. I think the Sparks did well by seemingly going with more than one hashtag at the beginning of the season.
Dallas Wings is basically #WatchMeWork or #LetsFly
One fan claimed the Wings hashtag for the season is #LetsFly, and Liz Cambage is the only real tweet I can find with the #LetsFly hashtag being used. Dallas’ latest tweets seem to have no real hashtags used, but occasional they do use the WNBA’s hashtag of “WatchMeWork which has evolved into #WatchUsWork. Either way, Dallas should have done better in picking a unique hashtag coming into this exciting new season for the team.
Atlanta Dream is #OneDream
Atlanta has done a good job promoting this hashtag, but so have a lot of other random sports teams on Twitter. If they keep promoting and using it, they will do okay, but something a bit more specific to the team would have been better.
Minnesota Lynx is #GetUp
The Lynx win the award for the most generic hashtag possible. And despite doing a press release telling everyone that this is in fact the hashtag for the Lynx this season, it has not caught on, and is being used by anyone and everyone across twitter, and they are not promoting the Minnesota Lynx when they use it, unfortunately. Despite promoting it well so far, I have to give this hashtag a thumbs down for being too generic and overused.